Wednesday, February 29, 2012

Magic WWD SS/2012


this past month i attend the world famous Magic Tradeshow the biggest tradeshow in fashion apparel. i got the chance to travel to Las Vegas with the See You Monday dream team. i was so excited to receive the opportunity to create the visual for the See You Monday booth. Visual Merchandising is like a past love for me, i did it professionally for a few years during retail jobs i've had in the past. i don't do it as much today but as soon as i get the chance to do any kind of visual merch i jump at it. i started the visuals a couple days before the opening day of Magic, spray painting gold crowns into bright neon bejeweled crowns, made fun 90's deadstock patches into earrings for the mannequins, and got to shop for some amazing costume jewelery and accessories. special thank you to Vally Rap from Freakcity who totally had most items we needed to complete the Visuals. Annabelle, Jean and myself came up with some brilliant work the day of the set up, like to add the flowers around the base of each display and to add windmills to showcase a spring/summer feeling. All in all the visuals were amazing we only received but the best compliments. We definitely brought some LA flavor to Las Vegas. 

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